Tag Archives: brands

M.I.A. (Moms I Admire) – Sharelle Klaus

When my work and life intersect, and lead me to discover an inspirational woman, I just have to share it with you. Read about the CEO of DRY Soda, Sharelle Klaus.

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You’ve built it, but why should we come?

Ok, here are a few questions I’ve been dying to ask my friends: Of all the brands you follow on Twitter, how many have you recommended to family or friends? When was the last time you entered to win something on Facebook AND shared it with friends? Do you use a “junk mail” email address […]

Posted in Work | Also tagged , , , | 9 Responses

OMG, We Don’t Have a Social Media Command Center!

Oh wow! What’s a “social media command center?” Do you have one? Does your company need one?

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Using Social Networks for Customer Feedback + List of Free Tools

My experience in using social networks to listen for customer feedback for a retail brand, plus a list of my favorite free tools. As presented to Product Management Consortium on January 22, 2010.

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Tiptoeing into social media

The January 2010 issue of “Benny Bear Bulletin” (company newsletter) just came out today. On the front page is an article written by Marc D. Bridge. (Marc is an Associate Counsel at Ben Bridge Jeweler, and the son of Co-CEO Ed Bridge.) Here’s the PDF file of the front page for your reading pleasure. Last […]

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Twitter is not a blow horn for businesses

Hotel Max and the Roger Smith Hotel are both great examples of customer engagement via social media for the hospitality industry.
I’m taking those lessons and applying them to what I do for Ben Bridge Jeweler and its social media efforts, while observing and learning from other examples in the jewelry industry.

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Good mood!

If we’re already connected on Facebook or Twitter, you’ve probably already heard about my application to the Nature Made SAM-e Good Mood Gig. What I’m competing for is a 6-month contract blogging gig (“Good Mood Gig”) that comes with a monthly stipend and a laptop. The winner of the contract will write 5 blog posts a week […]

Posted in Life | Also tagged | 1 Response

I am “Ben Bridge Girl.”

I’ve worked at Ben Bridge Jeweler for 12 years. When I started, the corporate office was running on sneakernet. I was the first person to get a flatbed scanner and use Powerpoint at manager meetings. I converted a huge handwritten open-to-buy binder into an Excel workbook. I consistently achieve my objectives with very limited resources, and get a […]

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Follow for A Prize?

On the morning of Monday, March 9, 2009, Maggiano’s Little Italy sent out this message on Twitter: According to Maggiano’s tweet, they started with 127 followers. At the end of the business day, they had over 2300 followers. At its height, the viral effect of the giveaway/contest pushed @Maggianos up to the #1 trending topic […]

Posted in Uncategorized | Also tagged , , , | 5 Responses
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