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Tag Archives: Twitter
Tiptoeing into social media
The January 2010 issue of “Benny Bear Bulletin” (company newsletter) just came out today. On the front page is an article written by Marc D. Bridge. (Marc is an Associate Counsel at Ben Bridge Jeweler, and the son of Co-CEO Ed Bridge.) Here’s the PDF file of the front page for your reading pleasure. Last [...]
Twitter is not a blow horn for businesses
Hotel Max and the Roger Smith Hotel are both great examples of customer engagement via social media for the hospitality industry.
I'm taking those lessons and applying them to what I do for Ben Bridge Jeweler and its social media efforts, while observing and learning from other examples in the jewelry industry.
Posted in Work Also tagged Ben Bridge Jeweler, brands, business, customer service, retail, sales, Social Media 12 Comments
How to turn your customers into heroes with just 1 tweet
You, too, can make your customer a hero with just 1 tweet. Learn the secret from Intranet Connections.
Your business on social networks: less push, more pull
If you’re a business on Facebook or Twitter, two recent changes may have you thinking about your strategy a little more carefully. Facebook changed the default homepage to the “News Feed/Live Feed” format, and a lot of users are voicing their displeasure. In protest, messages are being spread among frustrated users on how to reset one’s [...]
I am “Ben Bridge Girl.”
I’ve worked at Ben Bridge Jeweler for 12 years. When I started, the corporate office was running on sneakernet. I was the first person to get a flatbed scanner and use Powerpoint at manager meetings. I converted a huge handwritten open-to-buy binder into an Excel workbook. I consistently achieve my objectives with very limited resources, and get a [...]
Posted in Work Also tagged Ben Bridge Jeweler, brands, business, customer service, Facebook, Social Media 7 Comments
Adapting to Changes to Twitter @ Replies.
A tweet from Jeremiah Owyang this morning reminded me to jot down my thoughts about changes to Twitter’s @ reply rules and how users have adapted to it. The Problem: For those who aren’t familiar, Twitter users previously had the option of choosing to see all @ replies (including replies to those they don’t follow) [...]
Tweetup for Beginners
Over the past few months, I’ve been getting more questions about “tweetups.” Most of them come from people who have never been to one or interested in organizing one. What is a “tweetup” anyway? A “tweetup” is generally a meet-up of people on Twitter. It is often open, informal, with a central theme or interest. [...]
Follow for A Prize?
On the morning of Monday, March 9, 2009, Maggiano’s Little Italy sent out this message on Twitter: According to Maggiano’s tweet, they started with 127 followers. At the end of the business day, they had over 2300 followers. At its height, the viral effect of the giveaway/contest pushed @Maggianos up to the #1 trending topic [...]
Getting and Sharing
Social Media Club Seattle held its 2nd event on February 24, 2009, on Microsoft campus in Redmond, WA. Chris Heuer, founder of Social Media Club, came to speak on the topic of “Making a Business Case for Social Media. The event had sold out one week prior, and a waiting list was growing. People were [...]
Using Social Networks for Customer Feedback + List of Free Tools