Have you been tempted to use Twitter automation tools? Does “set it and forget it” ever work for social media?
Tag Archives: Twitter
My experience in using social networks to listen for customer feedback for a retail brand, plus a list of my favorite free tools. As presented to Product Management Consortium on January 22, 2010.
The January 2010 issue of “Benny Bear Bulletin” (company newsletter) just came out today. On the front page is an article written by Marc D. Bridge. (Marc is an Associate Counsel at Ben Bridge Jeweler, and the son of Co-CEO Ed Bridge.) Here’s the PDF file of the front page for your reading pleasure. Last [...]
Hotel Max and the Roger Smith Hotel are both great examples of customer engagement via social media for the hospitality industry.
I’m taking those lessons and applying them to what I do for Ben Bridge Jeweler and its social media efforts, while observing and learning from other examples in the jewelry industry.
You, too, can make your customer a hero with just 1 tweet. Learn the secret from Intranet Connections.
If you’re a business on Facebook or Twitter, two recent changes may have you thinking about your strategy a little more carefully. Facebook changed the default homepage to the “News Feed/Live Feed” format, and a lot of users are voicing their displeasure. In protest, messages are being spread among frustrated users on how to reset one’s [...]
I’ve worked at Ben Bridge Jeweler for 12 years. When I started, the corporate office was running on sneakernet. I was the first person to get a flatbed scanner and use Powerpoint at manager meetings. I converted a huge handwritten open-to-buy binder into an Excel workbook. I consistently achieve my objectives with very limited resources, and get a [...]
A tweet from Jeremiah Owyang this morning reminded me to jot down my thoughts about changes to Twitter’s @ reply rules and how users have adapted to it. The Problem: For those who aren’t familiar, Twitter users previously had the option of choosing to see all @ replies (including replies to those they don’t follow) [...]
Over the past few months, I’ve been getting more questions about “tweetups.” Most of them come from people who have never been to one or interested in organizing one. What is a “tweetup” anyway? A “tweetup” is generally a meet-up of people on Twitter. It is often open, informal, with a central theme or interest. [...]
On the morning of Monday, March 9, 2009, Maggiano’s Little Italy sent out this message on Twitter: According to Maggiano’s tweet, they started with 127 followers. At the end of the business day, they had over 2300 followers. At its height, the viral effect of the giveaway/contest pushed @Maggianos up to the #1 trending topic [...]