My experience in using social networks to listen for customer feedback for a retail brand, plus a list of my favorite free tools. As presented to Product Management Consortium on January 22, 2010.
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Tag Archives: customer service
Using Social Networks for Customer Feedback + List of Free Tools
Posted in Work Also tagged Ben Bridge Jeweler, brands, Facebook, listening, monitoring, Social Media, social networks, tools, Twitter 12 Comments
Twitter is not a blow horn for businesses
Hotel Max and the Roger Smith Hotel are both great examples of customer engagement via social media for the hospitality industry.
I’m taking those lessons and applying them to what I do for Ben Bridge Jeweler and its social media efforts, while observing and learning from other examples in the jewelry industry.
Posted in Work Also tagged Ben Bridge Jeweler, brands, business, retail, sales, Social Media, Twitter 12 Comments
How to turn your customers into heroes with just 1 tweet
You, too, can make your customer a hero with just 1 tweet. Learn the secret from Intranet Connections.
I am “Ben Bridge Girl.”
I’ve worked at Ben Bridge Jeweler for 12 years. When I started, the corporate office was running on sneakernet. I was the first person to get a flatbed scanner and use Powerpoint at manager meetings. I converted a huge handwritten open-to-buy binder into an Excel workbook. I consistently achieve my objectives with very limited resources, and get a [...]
Posted in Work Also tagged Ben Bridge Jeweler, brands, business, Facebook, Social Media, Twitter 7 Comments
Your customers aren't lost… are they?
If you’re in the retail business, how do you normally greet new faces that just entered your store? A few friends and I recently made plans to go for a tasting at Sake Nomi on a Saturday evening. It is a small sake shop in Seattle that we had been looking forward to visiting. As [...]
