Subscribe to my blog
Connect with me
Tag Archives: business
1% or 100%?
Since arriving at Ben Bridge in late 1997, I’ve heard an interesting idea being taught at many meetings: We don’t have to be 100% better in 1 way, just 1% better in 100 ways. (I’m paraphrasing a bit because the saying changes slightly from time to time.) It is usually used in the context of [...]
Twitter is not a blow horn for businesses
Hotel Max and the Roger Smith Hotel are both great examples of customer engagement via social media for the hospitality industry.
I'm taking those lessons and applying them to what I do for Ben Bridge Jeweler and its social media efforts, while observing and learning from other examples in the jewelry industry.
Posted in Work Also tagged Ben Bridge Jeweler, brands, customer service, retail, sales, Social Media, Twitter 12 Comments
How to turn your customers into heroes with just 1 tweet
You, too, can make your customer a hero with just 1 tweet. Learn the secret from Intranet Connections.
Your business on social networks: less push, more pull
If you’re a business on Facebook or Twitter, two recent changes may have you thinking about your strategy a little more carefully. Facebook changed the default homepage to the “News Feed/Live Feed” format, and a lot of users are voicing their displeasure. In protest, messages are being spread among frustrated users on how to reset one’s [...]
All that glitters is… for the children.
What usually comes to mind when you think of a jewelry store? The sparkle, glamour, and romance? The jingle in the commercial? I work at the corporate office of Ben Bridge Jeweler. You won’t find shiny display cases full of jewels here. There are 2 floors of cubicles, a few meeting rooms, and a low-key [...]
I am “Ben Bridge Girl.”
I’ve worked at Ben Bridge Jeweler for 12 years. When I started, the corporate office was running on sneakernet. I was the first person to get a flatbed scanner and use Powerpoint at manager meetings. I converted a huge handwritten open-to-buy binder into an Excel workbook. I consistently achieve my objectives with very limited resources, and get a [...]
Posted in Work Also tagged Ben Bridge Jeweler, brands, customer service, Facebook, Social Media, Twitter 7 Comments
Your customers aren't lost… are they?
If you’re in the retail business, how do you normally greet new faces that just entered your store? A few friends and I recently made plans to go for a tasting at Sake Nomi on a Saturday evening. It is a small sake shop in Seattle that we had been looking forward to visiting. As [...]
Posted in Uncategorized Also tagged customer service, hospitality, retail, reviews, sales 7 Comments
Getting and Sharing
Social Media Club Seattle held its 2nd event on February 24, 2009, on Microsoft campus in Redmond, WA. Chris Heuer, founder of Social Media Club, came to speak on the topic of “Making a Business Case for Social Media. The event had sold out one week prior, and a waiting list was growing. People were [...]
OMG, We Don’t Have a Social Media Command Center!