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Category Archives: Work
Are You Using The Original Location Based Service?
Many of you are already using a location based service (LBS), for business or fun. Do you cross-post your locations to other social networks? Why or why not?
1% or 100%?
Since arriving at Ben Bridge in late 1997, I’ve heard an interesting idea being taught at many meetings: We don’t have to be 100% better in 1 way, just 1% better in 100 ways. (I’m paraphrasing a bit because the saying changes slightly from time to time.) It is usually used in the context of [...]
Tiptoeing into social media
The January 2010 issue of “Benny Bear Bulletin” (company newsletter) just came out today. On the front page is an article written by Marc D. Bridge. (Marc is an Associate Counsel at Ben Bridge Jeweler, and the son of Co-CEO Ed Bridge.) Here’s the PDF file of the front page for your reading pleasure. Last [...]
Posted in Work Tagged Ben Bridge Jeweler, brands, Facebook, retail, Social Media, Twitter 12 Comments
Twitter is not a blow horn for businesses
Hotel Max and the Roger Smith Hotel are both great examples of customer engagement via social media for the hospitality industry.
I'm taking those lessons and applying them to what I do for Ben Bridge Jeweler and its social media efforts, while observing and learning from other examples in the jewelry industry.
Posted in Work Tagged Ben Bridge Jeweler, brands, business, customer service, retail, sales, Social Media, Twitter 12 Comments
How to turn your customers into heroes with just 1 tweet
You, too, can make your customer a hero with just 1 tweet. Learn the secret from Intranet Connections.
Your business on social networks: less push, more pull
If you’re a business on Facebook or Twitter, two recent changes may have you thinking about your strategy a little more carefully. Facebook changed the default homepage to the “News Feed/Live Feed” format, and a lot of users are voicing their displeasure. In protest, messages are being spread among frustrated users on how to reset one’s [...]
All that glitters is… for the children.
What usually comes to mind when you think of a jewelry store? The sparkle, glamour, and romance? The jingle in the commercial? I work at the corporate office of Ben Bridge Jeweler. You won’t find shiny display cases full of jewels here. There are 2 floors of cubicles, a few meeting rooms, and a low-key [...]
I am “Ben Bridge Girl.”
I’ve worked at Ben Bridge Jeweler for 12 years. When I started, the corporate office was running on sneakernet. I was the first person to get a flatbed scanner and use Powerpoint at manager meetings. I converted a huge handwritten open-to-buy binder into an Excel workbook. I consistently achieve my objectives with very limited resources, and get a [...]
Posted in Work Tagged Ben Bridge Jeweler, brands, business, customer service, Facebook, Social Media, Twitter 7 Comments
OMG, We Don’t Have a Social Media Command Center!