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Author Archives: Veronica
Are You Using The Original Location Based Service?
Many of you are already using a location based service (LBS), for business or fun. Do you cross-post your locations to other social networks? Why or why not?
Skipping Valentine’s Day on Purpose
My husband and I never celebrate Valentine's Day. The reason has been a bit of a secret until now...
1% or 100%?
Since arriving at Ben Bridge in late 1997, I’ve heard an interesting idea being taught at many meetings: We don’t have to be 100% better in 1 way, just 1% better in 100 ways. (I’m paraphrasing a bit because the saying changes slightly from time to time.) It is usually used in the context of [...]
Tiptoeing into social media
The January 2010 issue of “Benny Bear Bulletin” (company newsletter) just came out today. On the front page is an article written by Marc D. Bridge. (Marc is an Associate Counsel at Ben Bridge Jeweler, and the son of Co-CEO Ed Bridge.) Here’s the PDF file of the front page for your reading pleasure. Last [...]
Posted in Work Tagged Ben Bridge Jeweler, brands, Facebook, retail, Social Media, Twitter 12 Comments
Twitter is not a blow horn for businesses
Hotel Max and the Roger Smith Hotel are both great examples of customer engagement via social media for the hospitality industry.
I'm taking those lessons and applying them to what I do for Ben Bridge Jeweler and its social media efforts, while observing and learning from other examples in the jewelry industry.
Posted in Work Tagged Ben Bridge Jeweler, brands, business, customer service, retail, sales, Social Media, Twitter 12 Comments
How to turn your customers into heroes with just 1 tweet
You, too, can make your customer a hero with just 1 tweet. Learn the secret from Intranet Connections.
OMG, We Don’t Have a Social Media Command Center!